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2023 Toyota Crown

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  • Overview

    A red 2023 Toyota Crown is angled left.

    When Toyota announced that the luxurious Toyota Avalon was being discontinued, many fans of Toyota’s roomy sedan were disappointed. However, it turns out the reason the Avalon was discontinued was so that Toyota could bring us an even better luxury sedan: the 2023 Toyota Crown. While this is an all-new model for the North American market, the Crown is actually Toyota’s oldest and most celebrated model. Introduced for the Japanese market in 1955, it has long represented the best Toyota has to offer, pioneering advanced features before other brands began to adopt them.

    The 2023 Crown is no exception. The sixteenth generation of this storied nameplate has gone further than ever before, adopting a powerful new turbocharged hybrid drivetrain, an upsized body that rides higher for increased comfort, and a suite of advanced technology features to keep you safe and comfortable on the road. Every aspect of this new model is designed to be the best that Toyota has to offer. If you appreciate the reliability and luxury provided by Toyota’s flagship products, then you owe it to yourself to take the Crown for a test drive and discover how it has ruled the Japanese market for nearly 70 years.

    236-340

    Horsepower (hp)

    41 est

    Fuel Economy (combined MPG)

    Std.

    All-Wheel Drive

    Starting at

    $39,950[a]

  • Luxury

    A red 2023 Toyota Crown is shown from the front at an angle.

    Luxury by Design

    As a large premium sedan, the luxury features of the 2023 Toyota Crown begin with its design. Because of its higher-than-normal 5.8 inches of ground clearance, the Crown is easy to enter and exit while still providing the sleek, aerodynamic look of a classic sedan. Once inside, both front and rear seat passengers will be able to relax with plenty of headroom and legroom. Plus, the car has 15.2 cu.ft. of trunk space to easily accommodate any suitcases or shopping bags you need to bring along with you.

    The base XLE trim comes standard with cloth and SofTex upholstery and standard eight-way power-adjustable heated seats for the driver and front passenger. However, upgrading to the Limited or Platinum trims brings leather upholstery with heated and ventilated front seats and heated rear seats. A heated steering wheel is also included on the higher trims for added comfort on cold days. When the weather is nice and sunny, you will instead be able to enjoy the available panoramic fixed-glass sunroof, which includes a power-operated sunshade for when it gets too bright.

    Premium Features

    The exterior of the 2023 Toyota Crown stands out for its premium design elements. From the quad-LED projector headlights with automatic high beams to the acoustic glass in the windshield and side windows, every aspect of this sedan was designed with style and comfort in mind. You will even find standard power-folding side mirrors with puddle lights to greet you at night. One particularly eye-catching feature is the two-tone color schemes available for the top Platinum trim. These pair a white, gray, red, or bronze color with a black hood, roof, and trunk for a sharp contrast that stands out on the street.

    Inside, the cabin layout is equally modern and well-thought-out. Toyota blends a high-tech interior with plenty of classic tactile controls to make this sedan comfortable and accessible. With a physical volume knob, hard-button climate controls, and a traditional gear shifter, Toyota has avoided the unpopular touchscreen-focused controls of many other premium cars. However, that doesn’t mean you won’t be able to enjoy all the information you need on the pair of 12.3-inch screens, and there are five standard USB ports and a 12v outlet to keep all your smart devices charged.

  • Technology

    The black dash of a 2023 Toyota Crown is shown.

    New Toyota Tech Features

    The centerpiece of the technology in the 2023 Toyota Crown is the pair of standard 12.3-inch screens. There is a central touchscreen to display entertainment, navigation, and vehicle information, and there is a second screen that serves as the driver’s instrument cluster. This gives you everything that you need right in your line of sight. Further enhancing the infotainment functionality is standard wireless Apple CarPlay and Android Auto, with a standard wireless charging pad for a cord-free experience. To help you take advantage of the incredible sound quality from the available 11-speaker JBL premium sound system, Toyota has included Apple Music and Amazon Music streaming through the built-in 4G Wi-Fi hotspot.

    To get you started with all the great tech features in the 2023 Crown, Toyota bundles this car with a 30-day subscription to Wi-Fi Connect, one-year subscriptions to Remote Connect and Drive Connect, and 10-year subscriptions to Service Connect and Safety Connect. These subscriptions include Cloud Navigation, Enhanced Roadside Assistance, vehicle health reports, and access to your vehicle’s features through your smartphone. One particularly exciting addition to the Platinum trim is Toyota’s new Digital Key, which will allow you to use your smartphone to unlock and start your car.

    Toyota’s Driver-Assist Technologies

    Every 2023 Toyota Crown comes standard with the latest Toyota Safety Sense 3.0 suite of driver-assist features. This includes all the basics that you would expect from a modern car, from automatic braking to blind spot monitoring. However, it also offers some more advanced features. The standard Full-Speed Range Dynamic Radar Cruise Control offers Lane Tracing Assist to help keep you centered in your lane, while the new Proactive Driving Assist can provide braking and steering inputs to help you avoid obstacles and stay safe through sharp curves.

    Parking is also made easier with the available Advanced Park features in the Platinum trim. This technology uses cameras and sonar to provide hands-free parallel parking. Unlike other automated parking systems that only provide steering inputs, requiring the driver to operate the gear shifter and brakes, Toyota’s Advanced Park only requires you to push a button, and the Crown handles everything else. Once you are parked, Safe Exit assist will alert you to oncoming traffic, allowing you to exit the vehicle safely.

  • Performance

    A red 2023 Toyota Crown is shown from the rear at an angle.

    Efficient All-Weather Performance

    The performance of the 2023 Toyota Crown defies expectations, offering the power of a luxury sedan, the all-weather performance of an SUV, and the efficiency of a hybrid. No matter which trim of this large sedan you choose, you will get standard all-wheel drive and a hybrid engine offering some serious power. The result is an amazingly fun and safe driving experience that will cut costs at the pump. However, there are two different powertrain options to choose from.

    If you choose to stick with the base powertrain, you will get a 2.5L I-4 engine producing 236 hp. This is the same proven hybrid engine found in a range of Toyota models, from the Camry to the Highlander, offering dependable Toyota performance and excellent fuel economy. In fact, the 2.5L option is estimated to get 41 MPG combined, making it nearly as efficient as the far less powerful Avalon Hybrid. Not bad for a large vehicle with all-wheel drive, and definitely a winning combination for anyone keeping a close eye on gas prices.

    Turbocharged Hybrid MAX Power

    You can also upgrade to a far more powerful Hybrid MAX powertrain by choosing the top Platinum trim of the 2023 Toyota Crown. This option uses a 2.4L turbocharged engine to produce 340 hp and 400 lb-ft of torque, making the Crown the fastest and most powerful sedan in the Toyota lineup. While you will give up some fuel economy for its 5.7-second 0-60 time, the Hybrid MAX powertrain is still estimated to get 30 MPG combined, so you won’t be paying too much at the pump.

    The Platinum also includes a few additional performance elements to take advantage of its plentiful power. In addition to the Normal, Eco, and Sport drive modes found on the lower trims, it adds Sport+, Comfort, and Custom modes that allow you to tailor the performance to the situation at hand with the flick of a switch. The Hybrid MAX system also uses full-time all-wheel drive. This means it always sends power to all four wheels rather than only cutting in the rear wheels as needed. The result is superior traction in all conditions, which makes handling Pennsylvania winters a piece of cake.

Performance Toyota 40.333885, -76.096009.
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