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2023 Toyota Prius

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  • Overview

    A silver 2023 Toyota Prius is angled left.

    Hybrid enthusiasts are raving about the release of the 2023 Toyota Prius. It boasts a distinctly new look with a futuristic, almost space-age aesthetic donning sleek lines, interesting curvature, and a signature glass roof. It almost seems to disappear as it zooms by––the same way it’s helping the driver’s carbon footprint disappear. It’s hard not to notice what a different style Toyota is going for with this year’s Prius. Previously, whether drivers admit it or not, the Prius had a reputation for a less-than “cool” look. It’s always been a popular, practical, and sustainable vehicle, but never before has it looked as elegant and modern as it does for the 2023 model year.

    One could almost say that this rendition of the Prius puts this hybrid vehicle in the luxury category. It’s certainly a head-turner. Toyota put in hard work to make sure it’s not all smoke and mirrors, too. This new Prius is as impressive in capabilities as it is in appearance. Everything from the infotainment to safety to the powertrain has been improved to create a finely-tuned machine that’s ready to take the streets by (clean, low-fuel) storm. Expect a robust suite of infotainment features, improved driver assist features, and a really gorgeous cabin. The 2023 Toyota Prius is literally making headlines, and it’s obvious why once you get to know it. Here’s a closer look at the buzz-worthy 2023 Toyota Prius.


    Horsepower (hp)


    Cargo Space (cu.ft.)

    8 / 12.3

    Infotainment (in)

    Starting at

    $27,450 [a]

  • Performance

    A silver 2023 Toyota Prius Limited is shown driving through a tunnel.

    Improvement to Performance

    Toyota makes several adjustments to the Prius that allow it to perform better and simply feel different. It’s coming in with a lighter 2.0L engine, along with the fifth generation of the hybrid powertrain and a newly designed lithium-ion battery that boasts an increase in output compared to the previous battery. What this all means is better fuel efficiency, impressive acceleration, and a thrilling behind-the-wheel feel. The battery has also been slightly lowered to improve the center of gravity of the Prius while also providing more space for luggage. These are some truly impressive, efficient, and multi-purpose upgrades.

    Fuel efficiency is unprecedented here, too. Toyota boasts an estimated 57 MPG combined for the 2023 Prius, meaning you get to explore, adventure, and cruise longer without pulling over to fuel up or power up. With a nice 196 horsepower and the ability to go from zero to 60 in about 7.3 seconds, the Prius is not one to sleep on. It’s a zippy vehicle that’s ready to keep up with the best of them, and its new wider, lower stance also helps you feel in command while testing out the great acceleration of this model.

    The 2023 Toyota Prius has four available drive modes: EV, Power, ECO, and Normal. Drivers can toggle between these to get the performance features they need. Plus, you’ll get available electric on-demand all-wheel drive, making you even more ready to take on a variety of environments at a moment’s notice.

    No update is unrelated to another in this new Prius. Every change seems to have a positive butterfly effect throughout the vehicle that makes it more responsive, more efficient, and somehow more beautiful. This is not the Prius you know from the past. It represents a large leap into the future for Toyota.

  • Technology

    The dash and infotainment screen is shown in a 2023 Toyota Prius Limited.

    Enhanced Technology Inside

    Toyota went all gas, no brakes on technology updates with the new Prius. Inside its beautiful cabin, you’ll find perfectly-placed, easy-to-use, and elegant infotainment features. One such feature is going to be the standard eight-inch or available 12.3-inch Toyota Audio Multimedia system. This intuitive system offers features like over-the-air updates, so the vehicle will handle necessary software updates without you having to visit the dealership to have them downloaded. It is a touch and voice-activated system, so you can say “Hey Prius” to wake up the system and start asking for the assistance you need. From there, you can ask the system to do things like adjust audio controls and the temperature inside the vehicle.

    Some of that assistance includes the available connected service Drive Connect, which links you up to things like the Intelligent Assistant with Hey, Cloud Navigation, and Destination Assist. Through these, you’ll get up-to-date maps, weather reports, and traffic reports. You can even ask Google to tell you about points of interest in the area, and you’ll always have access to a 24/7 live agent when further assistance is necessary. The information you need is never more than a voice command or a push of a button away in the new Prius.

    Some of the features you know and love are still here, like Bluetooth connectivity, smartphone compatibility, and available 4G Wi-Fi. You can connect up to five devices with the 4G Wi-Fi, and you get one free month’s trial when you first get your new Prius. Plus, you can use the new streaming feature to connect to Apple Music or Amazon Music to listen to the tunes you love on the platforms you already pay for. Toyota made sure that the infotainment of this new Prius is always one step ahead of you, anticipating your needs and having the information you need at the ready. You’ll feel like the car is your own virtual assistant, thanks to all of its smart capabilities and its ability to seemingly predict what you want to know next.

  • Safety

    A close up shows the driver side headlight on a silver 2023 Toyota Prius Limited.

    Packed Full of Safety and Driver Assist Features

    Toyota has long been praised for its comprehensive suite of driver-assist features, Toyota Safety Sense. The new generation of it, Toyota Safety Sense 3.0, has everything drivers already admired about the previous generation, but with enhanced detection throughout all of its features. That means the car can detect lane dividers, other vehicles, traffic signs, and just about anything it needs to see better than before.

    The full suite will contain the Pre-Collision System with Pedestrian Detection that will alert you when you’re approaching a car or pedestrian too fast and activate the brakes if necessary. It’s also going to have Lane Departure Alert with Steering Assist to notify you when you’re veering out of your lane and gently put you back in it. It’s got Full-Speed Range Dynamic Radar Cruise Control to help you enjoy slightly less engagement with the pedal and brakes on long drives. This year’s cruise control makes speed adjustments smoother than before, too.

    Road Sign Assist uses cameras to detect road signs, helping you know when it’s time to slow down, stop, and more, even when your eyes don’t catch that sign. Automatic High Beams detect when you’re in a low light setting and automatically turn on, but they also turn off when oncoming traffic is detected.

    What’s new to the suite of features is Proactive Driving Assist. This new feature uses radar and cameras to gently steer or brake to help you take curves with more command and avoid hazards when necessary. Plus, the Pre-Collision System now detects bicyclists and motorists better than the previous model. Again, all of this comes with more adept radar and higher-quality cameras for the 2023 model year. So if you already loved the Toyota Safety Sense package, you’ll love it even more.

Performance Toyota 40.333885, -76.096009.